Who is Cheri?
I have worked in marketing and advertising for almost two decades and bring expertise in the areas of media planning, media buying, marketing strategy and execution. I work with advertising and creative agencies as well as small businesses to create detailed marketing plans, determine the right marketing message, and identify the appropriate marketing mix to get your message out. But it doesn’t stop there, I monitor results, tweak as necessary and ensure that you get the best results from your marketing efforts.
My experience includes:
- Developed and executed marketing/advertising/media strategy for multipleB2B and B2C clients simultaneously.
- Placed over $15 million dollars of English, Spanish and Vietnamese language advertising.
- Researched rating and markets to develop campaigns and purchase advertising to most effectively meet the clients’ needs.
- Negotiated rates and schedules with media outlets (Radio, Television, Newspaper, Outdoor and Digital)
- Oversaw and contributed to branding/rebranding initiatives.
- Wrote press releases, community service stories and blog posts for mass media consumption.
- Developed, coordinated, and distributed communications materials (brochures, media kits, presentations, etc)
- Created content for articles, blogs, social media and email campaigns.
- Established strong relationships with media organizations, editors and reporters for PR stories.
- Created, developed and executed direct mail, email marketing, text messaging and social media campaigns.
- Created and administered marketing operating budget.
- Developed, implemented and managed marketing /advertising/media performance measurements and reports.
- Managed, maintained, sourced content, created editorial calendars, and studied analytics across multiple social media platforms.