Cheri Reeves Smith

Who is Cheri?

I have worked in marketing and advertising for almost two decades and bring expertise in the areas of media planning, media buying, marketing strategy and execution. I work with advertising and creative agencies as well as small businesses to create detailed marketing plans, determine the right marketing message, and identify the appropriate marketing mix to get your message out. But it doesn’t stop there, I monitor results, tweak as necessary and ensure that you get the best results from your marketing efforts.

My experience includes:

• Developed and executed marketing/advertising/media strategy for multipleB2B and B2C clients simultaneously.
• Placed over $15 million dollars of English, Spanish and Vietnamese language advertising.
• Researched rating and markets to develop campaigns and purchase advertising to most effectively meet the clients’ needs.
• Negotiated rates and schedules with media outlets (Radio, Television, Newspaper, Outdoor and Digital)
• Oversaw and contributed to branding/rebranding initiatives.
• Wrote press releases, community service stories and blog posts for mass media consumption.
• Developed, coordinated, and distributed communications materials (brochures, media kits, presentations, etc)
• Created content for articles, blogs, social media and email campaigns.
• Established strong relationships with media organizations, editors and reporters for PR stories.
• Created, developed and executed direct mail, email marketing, text messaging and social media campaigns.
• Created and administered marketing operating budget.
• Developed, implemented and managed marketing /advertising/media performance measurements and reports.
• Managed, maintained, sourced content, created editorial calendars, and studied analytics across multiple social media platforms.

Services

Cheri consults with advertising agencies, creative agencies and business owners on the following topics (but not limited to):

• Advertising Strategy
• Media Planning & Buying
• Marketing Plans
• Branding/Rebranding Initiatives
• Social Media Analysis, Strategy & Campaigns
• Online Marketing Strategy
• Digital Tracking & Analysis
• Blog Consultation
• Content Ideation
• Branding & Online Presence Evaluation
• Email Marketing Campaigns
• Communications Materials

FAQ’s

Who exactly do you do?

Marketing and Creative Agencies contract with me to assist them on projects it because of staffing limitations or knowledge base. These contracts can be long term and ongoing or short term for a one-time project. Most often this is for media planning and buying, client pitches, market research and strategy.

Small businesses contract with me to assist them with getting their marketing and media started or on track. Generally this is for strategy and planning to start with and then executing projects over time.

I’m a Small Business Owner and never worked with a Consultant before. Can you really help me with my specific marketing/advertising needs?

I hope so! Before we do any work together (and you are billed for anything) we will have a couple of conversations about your past marketing, current needs and what your goals are for the future. You will also be asked to complete a detailed questionnaire, which will allow me to learn even more about your business and specific needs. This is a great check for both of us to make sure that I’m the right fit and can give you valuable help you are looking for.

What can I expect this to cost?

It all varies so much based on your particular project and needs. Is this a one-time project? Do you need ongoing assistance with your marketing & advertising needs? It is best to contact me so we can discuss your specific needs and create a customized quote.

What are your payment terms? When will I be billed?

Once we decide to work together, I will go over a Client Service Agreement with you. It will include all terms including invoicing dates and when payments are due. Typically, projects priced at $250 and under are billed in full, and amounts above this are billed in two increments, with a 50% deposit due at the time of contract signing.

For consultation, I invoice once we schedule an official meeting time, and request that you submit payment before we meet.

Are you available to help me if I have additional questions after my project is completed?

For the most part, yes! I’m happy to answer any quick follow up questions you might have, and I’ll provide you with recap that will hopefully answer your questions too. If you require additional help that might need more than just a few quick emails, we can discuss setting up consultation.